01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed https://www.mivi.in/ the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Electronics stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
2 Critical
7 Important
4 Opportunities
What We Analyzed
- UX & Conversion Design13 findings
- Technology & App StackPlatform + 12 apps
- Industry BenchmarksElectronics
Pages Analyzed
- Homepage3 findings
- Collection Pages2 findings
- Product Pages (PDP)5 findings
- Cart & Checkout3 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
02
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Electronics stores
Hero lacks an explicit Shop Now CTA — spec-icon layout buries the conversion entry point on mobile
Mivi — Mobile
Proposed Implementation
Observations
- Homepage hero features Nex 900 soundbar with spec icons embedded in the image but no visible 'Shop Now' or 'Buy Now' CTA button
- Only a 'New Launch' badge is displayed — visitors have no clear next action from the hero
- On mobile (375px), spec icons in the hero image are too small to read without a supporting headline + CTA button combo
- Without an explicit CTA, first-time visitors must scroll or use the hamburger menu to navigate to products — adding friction at the highest-intent moment
Recommendations
- Add a high-contrast 'Shop Now' or 'Explore Soundbars' CTA button overlaid on the hero image with a clear text headline (e.g., 'Immersive Sound, Indian Price')
- Test a split hero layout: product image left, headline + CTA right — a proven pattern on boAt and Noise homepages
All category navigation buried behind hamburger — zero product discovery from the header on mobile
Mivi — Mobile
Proposed Implementation
Observations
- Mobile header shows only logo, search icon, cart icon, and hamburger — no category links are visible
- Product categories (Earbuds, Soundbars, Neckbands, Speakers) are hidden behind the hamburger menu requiring an extra tap
- Competitors like boAt and Noise display 2-4 top category pills or a horizontal scroll category bar directly below the header on mobile
- Hidden navigation increases bounce rate for top-of-funnel visitors who don't know Mivi's product range
Recommendations
- Add a horizontally scrollable category strip directly below the header (e.g., Earbuds | Soundbars | Neckbands | Speakers) — a common pattern proven to increase PDP visits by 15-20%
- At minimum, surface the 3 highest-revenue category links as text pills inside the hero or just below it on mobile
GoKwik login popup captures only mobile numbers — email list building entirely bypassed
Mivi — Mobile
Proposed Implementation
Observations
- GoKwik KwikPass popup fires on homepage (verified via screenshot): 'Login & get 10% off on your first order over ₹1,799'
- The popup captures only a mobile phone number — no email field is presented
- Email capture is critical for retargeting, abandoned cart flows, and newsletter marketing — phone-only capture limits channel diversity
- The offer threshold (₹1,799) excludes lower-priced products like the ₹1,099 SuperPods Harmony, reducing popup conversion relevance
Recommendations
- Add an optional email field to the GoKwik popup or run a parallel email capture popup for visitors who dismiss the GoKwik modal
- Lower the offer threshold from ₹1,799 to ₹999 to qualify more product price points and increase popup conversion rate
Sold-out products show no 'Notify Me' CTA — Mivi loses demand data and restock revenue on every out-of-stock SKU
Mivi — Mobile
Proposed Implementation
Observations
- Sold-out products on the collection grid display only a grey 'SOLD OUT' label with no action for the shopper
- No 'Notify Me When Available' or 'Back in Stock' button is shown on sold-out tiles
- Multiple high-value products (AI-Buds at ₹2,999, SuperPods Claro at ₹1,599) are currently sold out — these pages receive traffic with zero conversion path
- Contlo iframe (cmessage_bis_iframe) is present in the DOM suggesting back-in-stock capability exists but is not surfaced on collection tiles
Recommendations
- Add a 'Notify Me' button on sold-out collection tiles that triggers an email/SMS capture — Contlo's back-in-stock module appears to be installed and can be configured for this
- Display a restock countdown or 'Join 500+ people waiting' social proof label on sold-out tiles to build urgency and capture demand signals
Collection tiles show no colour swatches — shoppers cannot discover variant options without clicking into each PDP
Mivi — Mobile
Proposed Implementation
Observations
- Product tiles on the earbuds collection page display only a single product image — no colour dot/swatch selector is shown
- The SuperPods Harmony (verified on PDP) has at least 3 colour variants (Chrome Black, Honey Peach, and more) but this is invisible on the collection grid
- Colour is a key purchase driver for audio accessories — hiding variants on the tile forces extra clicks and reduces browse-to-click conversion
- Competitors boAt and Noise both show colour swatches directly on collection tiles, letting shoppers pre-select before clicking through
Recommendations
- Add small circular colour swatches (16-20px) below the product image on each tile — clicking a swatch should update the tile image and pass the selected variant to the PDP
- Limit swatches to 4 per tile with a '+N more' overflow indicator to keep the grid clean on mobile
PDP has only 'Add to Cart' — no 'Buy Now' button means one-click purchase path is missing for high-intent mobile shoppers
Mivi — Mobile (SuperPods Harmony PDP)
Noise — Mobile
Observations
- The SuperPods Harmony PDP sticky bottom bar shows only 'ADD TO CART' — no 'Buy Now' or 'Buy with UPI' button alongside it
- DOM inspection confirmed: only one ATC button exists — no Buy Now button in any part of the PDP form
- On mobile, 'Buy Now' buttons (which skip cart and go directly to checkout) can increase conversion by 10-15% for high-intent repeat visitors
- GoKwik's checkout overlay is installed but not exposed as a direct 'Buy Now' shortcut on the PDP — shoppers must go through the cart drawer first
Recommendations
- Add a 'Buy Now' button alongside 'Add to Cart' in the sticky bottom bar — configure it to trigger GoKwik checkout directly, bypassing the cart drawer
- Test button hierarchy: primary 'Buy Now' (green) + secondary 'Add to Cart' (outlined) — a proven pattern on Noise and JBL India PDPs
Customer review rating absent from the ATC zone — social proof is buried far below fold at the moment of purchase decision
Mivi — Mobile (SuperPods Harmony PDP)
Proposed Implementation
Observations
- The PDP ATC zone (price, variants, Snapmint EMI, trust strip, ATC button) contains no customer review star rating or review count display
- Judge.me is installed and active — customer review widgets are rendered only at the very bottom of the PDP, far below the fold
- On the collection page, customer review star ratings and review counts are visible on product tiles (e.g., '142 Reviews'), but this data is not surfaced near the ATC button on the PDP
- Industry data shows that displaying customer review stars near the ATC button increases add-to-cart rates by 12-18% for electronics products
Recommendations
- Move the Judge.me customer review star rating + review count summary (e.g., '★4.3 · 142 Reviews') to immediately below the product title in the ATC zone — before the price
- Configure Judge.me to show the floating rating badge inline at the top of the PDP, not only at the bottom-of-page widget location
Trust strip clips off-screen on mobile — warranty and 'Made in India' badges partially hidden at 375px viewport
Mivi — Mobile (SuperPods Harmony PDP)
Proposed Implementation
Observations
- The trust strip 'Free Shipping | 1 year warranty | Made In India' is rendered as a single horizontal row at 375px width — the rightmost badge is cut off
- Shoppers scrolling the ATC zone cannot see all trust signals without horizontal scrolling, which they will not do
- Trust badges near the ATC button are a top-5 conversion driver for electronics — partial visibility weakens their reassurance effect
- No icon-based trust badges (e.g., shield icons, certification logos) are present — only small text + minimal icon combos
Recommendations
- Reformat the trust strip as a 2×2 or 2×3 grid of icon + label tiles instead of a single scrollable row — this ensures full visibility at 375px without truncation
- Add a '100% Genuine' or 'BIS Certified' badge to the trust strip to reinforce purchase confidence alongside warranty and shipping
Snapmint EMI 'View Plans' navigates away from the PDP — a broken inline flow that interrupts the purchase intent
Mivi — Mobile (SuperPods Harmony PDP)
Proposed Implementation
Observations
- Snapmint widget is present on PDP: '3 Monthly Payments of ₹366 | 0% EMI on UPI | Powered by Snapmint | View Plans'
- The 'View Plans' CTA navigates away from the PDP to a Snapmint page rather than opening an inline modal — this breaks the purchase flow
- The EMI amount (₹366/month) is shown prominently above the delivery and trust info, giving strong price-accessibility framing
- GoKwik cart also shows EMI option, providing a second touchpoint — but the PDP link-out is a missed opportunity to close the sale inline
Recommendations
- Change 'View Plans' to open a bottom-sheet modal showing the EMI table inline on the PDP — keep the shopper in the purchase context
- Display the EMI option on the sticky ATC bar as well (e.g., 'or ₹366/mo via Snapmint') to reinforce price accessibility at the moment of click
Spec icon badges absent from the ATC zone — key differentiators require scrolling deep into product highlights
Mivi — Mobile (SuperPods Harmony PDP)
boAt — Mobile
Observations
- The ATC zone (visible above the fold on mobile) contains: price, colour thumbnails, Snapmint EMI, delivery check, trust strip — but NO spec icon badges
- Key specs like '65 hrs playtime', 'ANC 35dB', 'BT 5.4' are shown only deep in the 'Product Highlights' section, far below the fold
- Shoppers comparing products make decisions at the ATC zone level — without scannable spec badges, Mivi's hardware advantages are hidden
- boAt and Noise PDPs surface 3-4 spec pill badges (driver, battery, BT version) immediately below the product title
Recommendations
- Add 3-4 spec icon pill badges (e.g., '65H Battery', 'BT 5.4', 'ANC 35dB', '13mm Driver') immediately below the product title in the ATC zone
- Use Mivi's existing green brand colour for the pill background to maintain visual consistency with the brand identity
GoKwik cart shows only one static cross-sell — an unrelated ₹14,999 soundbar upsell for a ₹1,099 earbuds buyer
Mivi — Mobile (GoKwik Cart Drawer)
Proposed Implementation
Observations
- GoKwik KwikCart drawer shows a 'Best Seller' cross-sell section featuring the Mivi Nex 900 soundbar at ₹14,999 — a 13x price leap from the ₹1,099 earbuds in cart
- Only one cross-sell product is shown — no carousel of complementary accessories (carry cases, neckbands) or 'frequently bought together' groupings
- The 79% discount badge is eye-catching but the product category mismatch (earbuds buyer → soundbar upsell) reduces cross-sell relevance and click-through
- Coupon code field and 'View All Offers' link are present, along with Paytm/PhonePe/UPI payment icons in the checkout button
Recommendations
- Configure GoKwik to show 2-3 cross-sells relevant to the cart item category (e.g., for earbuds: carry case, neckband as alternative, or an earbuds model at a slightly higher price point)
- Add a 'Customers also bought' algorithm-driven section above the static 'Best Seller' placement for higher relevance and AOV lift
GoKwik cart drawer lacks trust badges — no security, returns, or warranty reassurance at the highest-anxiety checkout moment
Mivi — Mobile (GoKwik Cart Drawer)
Proposed Implementation
Observations
- The GoKwik cart drawer contains: cart header, promo banner, product line item, coupon field, cross-sell, estimated total, and checkout button — but no trust badge row
- No security seals, return policy snippet, warranty reminder, or '100% genuine product' badge is displayed in the cart body
- Payment method icons (Paytm, PhonePe, UPI) are visible only in the checkout button area — not as a reassuring 'we accept' badge strip
- Cart abandonment is highest at this stage — trust signals here directly reduce drop-off before checkout initiation
Recommendations
- Add a compact trust badge strip above the 'Checkout' button: '7-day returns | 1-year warranty | 100% Genuine | Secure Payment' — similar to what JBL India and Noise show in their cart drawers
- Display a '1 crore products sold' or '10,000+ happy customers' social proof micro-copy line in the cart to reinforce brand credibility before checkout
Cart has no shipping progress bar — a proven AOV-lifting mechanic absent from Mivi's checkout entry point
Mivi — Mobile (GoKwik Cart Drawer)
Proposed Implementation
Observations
- The GoKwik KwikCart drawer shows 'Estimated Total: ₹1,099' and a 'Checkout' button — no progress bar or messaging about free shipping threshold is visible
- Free shipping is offered on the site (confirmed by the PDP trust strip), but the cart does not communicate a minimum threshold or show proximity to it
- Shipping progress bars (e.g., 'Add ₹700 more for free shipping!') are a well-documented AOV driver — brands report 8-12% AOV increases after implementation
- The cart cross-sell already shows a ₹14,999 soundbar — a shipping progress bar would more naturally motivate adding a ₹499-999 accessory
Recommendations
- Add a GoKwik-native or custom shipping progress bar at the top of the cart drawer showing: 'You're ₹X away from free shipping!' with a colour-fill bar
- Pair the progress bar with a dynamic product recommendation showing a low-cost accessory (e.g., Mivi DUO Plus neckband at ₹799) that would unlock the free shipping threshold
03
Performance & Technology
Core Web Vitals, page-speed signals, and the technology stack powering Mivi
Core Web Vitals
LCP — 3.4s Needs Improvement
Largest Contentful Paint
Field data (real users)
INP — 278ms Needs Improvement
Interaction to Next Paint
Field data (real users) — moderate
CLS — 0.03
Cumulative Layout Shift
Field data (real users)
TBT — 850ms Needs Improvement
Total Blocking Time
Lab data (mobile) — poor
Technology Stack
Shopify
E-commerce Platform
Dawn (customised as 'mivi/main')
Theme / Framework
GoKwik (KwikCart + KwikPass + GoKwik Checkout)
Checkout Solution
GoKwik (aggregator — payment methods routed through GoKwik)
Payment Gateway
Shopify CDN (Cloudflare)
CDN / Hosting
Performance & Technology Assessment
Mobile performance is needs work (29/100); desktop is needs work (48/100) on Shopify. Page-speed and Core Web Vitals are increasingly load-bearing for SEO and conversion in this category — addressing the weakest vital first is the single highest-leverage technical improvement available.
PageSpeed vs Competitors
| Site | Mobile | Desktop |
|---|---|---|
| This site | 29 | 48 |
| boAt | 5 | 5 |
| Noise | 5 | — |
Confidential — Prepared for Mivi by Growisto | May 2026
04
App Ecosystem
What's installed vs what's missing from best-in-class Electronics stores
Present (12)
GoKwik (KwikCart + KwikPass + Checkout)
Checkout & Cart
Full GoKwik suite installed: KwikCart side-drawer cart, KwikPass returning-user login popup, and GoKwik checkout override. Powers UPI/Paytm/PhonePe express checkout. Scripts loaded from pdp.gokwik.co and kwikcart.gokwik.co.
Snapmint
BNPL / EMI
Snapmint 0% EMI on UPI widget present on PDPs — shows 3-month EMI breakdown (e.g., ₹366/mo for ₹1,099 product). Script from checkout-merchant.snapmint.com. GoKwik popup also references EMI Options.
Judge.me
Reviews
Judge.me installed and active (jdgm-legacy-widget-content detected in DOM, loader from cdn.shopify.com/extensions judgeme path). Review widget renders only at the bottom of the PDP — not surfaced near the ATC zone. New product (SuperPods Harmony) shows 0 reviews. Collection tiles do show star ratings and review counts (e.g., 142 Reviews on some products).
Zoho SalesIQ
Live Chat
Zoho SalesIQ chat widget present (salesiq.zohopublic.in script). Visible as blue chat button on all pages. Provides live chat and bot capabilities.
WhatsApp Widget
Customer Support
WhatsApp floating widget present on all pages (verified via homepage and PDP screenshots). Provides a direct customer support channel — common and expected for Indian D2C.
Contlo
Marketing Automation & CRM
Contlo loaded via marketing.contlo.com script. Handles email/SMS marketing automation. Contlo's back-in-stock iframe (cmessage_bis_iframe) is present in DOM — BIS capability exists but is not surfaced on sold-out collection tiles.
WebEngage
Customer Engagement & Push Notifications
WebEngage installed via widgets.in.webengage.com. Handles web push notifications, in-app messages, and engagement automation. Storage frame and callback frame detected in DOM.
Microsoft Clarity
Session Recording / Heatmaps
Microsoft Clarity loaded via scripts.clarity.ms. Redundant with Hotjar — dual session recording tools add unnecessary page weight (~50KB combined).
Hotjar
Session Recording / Heatmaps
Hotjar loaded via static.hotjar.com and script.hotjar.com. Running simultaneously with Microsoft Clarity — one of these should be removed to reduce page load overhead.
Zoho Thrive
Affiliate Program
Zoho Thrive affiliate tracking present (thrive.zohopublic.in iframe). Works alongside Tapfiliate for dual affiliate attribution.
Tapfiliate
Affiliate Tracking
Tapfiliate script loaded (script.tapfiliate.com). Dual affiliate setup with Zoho Thrive may create attribution overlap — worth auditing.
Google Tag Manager + GA4
Analytics
GTM container detected (googletagmanager.com), firing GA4 and Meta Pixel events. Standard e-commerce tracking setup.
Missing (5)
Back-in-Stock Alert (surfaced UI) Critical
Retention / Demand Capture
💰 Recovers lost revenue from sold-out SKUs
Present on 8/10 top Electronics stores — boAt, Noise both surface Notify Me on sold-out collection tiles
Loyalty & Rewards Program Recommended
Retention
🔄 Increases repeat purchase rate and LTV
Present on 6/10 top Electronics stores — boAt Tribe loyalty program drives significant repeat purchase revenue
Product Comparison Tool Recommended
Conversion
📈 Reduces decision paralysis for mid-funnel shoppers comparing SKUs
Present on 5/10 top Electronics stores — JBL India and Noise offer side-by-side spec comparison on collection pages
Recently Viewed Products Nice-To-Have
Experience / Navigation
✨ Reduces bounce for multi-session browse shoppers
Present on 7/10 top Electronics stores as a below-fold PDP or cart widget
Post-Purchase Upsell (e.g., ReConvert or AfterSell) Nice-To-Have
Revenue
💰 Captures AOV uplift after checkout completion without disrupting purchase flow
Present on 4/10 top Electronics stores — emerging pattern for D2C audio brands
App Stack Assessment
Mivi's app ecosystem is more mature than most D2C electronics brands at this revenue stage. GoKwik + Snapmint gives them a strong checkout and BNPL stack. Contlo + WebEngage provides solid marketing automation and engagement infrastructure. The critical gap is that Contlo's back-in-stock module is installed but not surfaced as a UI element on sold-out products — a quick configuration fix that could immediately capture demand signals from the AI-Buds, SuperPods Claro, and other sold-out SKUs. A loyalty program is the highest-impact missing app: boAt's Tribe loyalty scheme is a major repeat-purchase driver, and Mivi — with 1 crore+ products sold — has the user base to make a points/rewards program genuinely compelling.
Confidential — Prepared for Mivi by Growisto | May 2026